ESPN Rivals

Proposed design solution for a design brief given by ESPN fantasy design team for a community feature for the ESPN fantasy app. Worked in a team of 3 over about 1 month and pitched live. Awarded "Best Design Solution" by ESPN fantasy team.

P3T5_ESPNFantasy

My Contributions

Conducted user interviews and competitor research to guide design process.
designed user stories and journeys.
Conducted user testing to get determine success of design and iterate on product based on user feedback.
Created Figma mockups.

Considerations

What I learned?

Balancing conflicting user and stakeholder wants/needs.
Creating a feature for a targeted audience subsection.
Community feature does not equal social media.
How to measure and decide between design trade-offs.

Opportunities for expansion

Personalized Rivals match-ups (e.g. Blackhawks vs Red Wings)
Expanding on profiles player profiles and customization
Offering more reasons to trigger reactions to increase engagement
Expand on out-of-app call to actions to get users to come back more often.

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